E-Mail Marketing

What is E-Mail Marketing?
It is a regularly scheduled e-mail communication -- an e-zine (e-newsletters), postcards, automatic e-mail letters --that entices and informs your customers.

Why E-Mail Marketing?
Marketing studies indicate that people need to hear from you a minimum of seven times before they make a decision to purchase. E-Mail marketing delivers on that concept.

The #1 question business owners ask when developing their online marketing strategy is: "With my website, blog and all the social networks available to me why would I want to invest in e-mail marketing?"

The short answer is: "There's a difference between e-mail marketing and other online marketing tactics."

The expanded answer is: When a prospect or existing client opts in or gives permission  to receive your e-mails you've stepped into a new level of marketing -- permission based marketing.

In essence they are giving you permission to share your information with them over and over directly into their e-mail in boxes. You have formed an implicit covenant. This is where it gets tricky.

With the deluge of e-mails that the average person receives a number of issues arise:

• How do you prevent your audience from opting out or unsubscribing?
• What do you say to make them click on your e-zine (e-newsletter) or other communication?
• How do you manage this communication in terms of content and broadcasting to a group without getting shut down as a spammer?

We can help!

Harness the Power of E-Mail Marketing for Your Business or Organization

E-Mail Campaign - a six-month or one-year campaign to automate your communication and stay top of mind with customers. The Rose Media Group will::

• Develop your mode of contact - (e-zine or e-newsletter, postcard, tip sheet, series of personalized letters)
• Develop campaign name and content
• Create appropriate graphics
• Subscribe to an e-zine provider, select design, create list /maintenance and other infrastructure
• Increase database
• Schedule delivery at regular intervals.