What is E-Mail Marketing?
It is a regularly scheduled e-mail communication -- an e-zine (e-newsletters), postcards, automatic e-mail letters --that entices and informs your customers.
Why E-Mail Marketing?
Marketing studies indicate that people need to hear from you a minimum of seven times before they make a decision to purchase. E-Mail marketing delivers on that concept.
The #1 question business owners ask when developing their online marketing strategy is: "With my website, blog and all the social networks available to me why would I want to invest in e-mail marketing?"
The short answer is: "There's a difference between e-mail marketing and other online marketing tactics."
The expanded answer is: When a prospect or existing client opts in or gives permission to receive your e-mails you've stepped into a new level of marketing -- permission based marketing.
In essence they are giving you permission to share your information with them over and over directly into their e-mail in boxes. You have formed an implicit covenant. This is where it gets tricky.
With the deluge of e-mails that the average person receives a number of issues arise:
We can help!
Harness the Power of E-Mail Marketing for Your Business or Organization
E-Mail Campaign - a six-month or one-year campaign to automate your communication and stay top of mind with customers. The Rose Media Group will::