Lena Rose (Claxton) is Chief Marketing Officer of the RoseMEDIA Group, a subsidiary of Minna Press. She is co-author of the book, "How to Say It: Marketing with New Media, A Guide to Promoting Your Business Using Websites, E-zines, Blogs & Podcasts," (Penguin 2008).
Lena was a partner with New Media Mavens, LLC, a new media marketing consulting firm based in New York and Charlotte, North Carolina. The firm's new media blog, has been syndicated to provide content for Forbes.com and Lenovo Small Business (formerly IBM).
Prior to forming the partnership, she was marketing manager at Baker & Taylor, the largest book distribution company in the United States.
A graduate of Rutgers University and the University of Phoenix, she received her bachelors degree in English & Journalism and a masters degree in adult education and distance learning.
Lena has taught marketing and entrepreneurial studies at Central Piedmont College's Adult Education Division and has conducted many workshops for small businesses throughout the U.S. on branding, social media marketing, website 101, e-mail marketing and more.
Lena has published numerous articles in various venues, notably, The Entrepreneurial Woman Magazine and other Internet portals.
- Entrepreneur Magazine (2008) says: "From copywriting basics to search engine optimization, this how-to offers specific tips on using the latest online channels."
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- Reuters International says: “In a market saturated with daunting technological treatises on new media, Lena Claxton and Alison Woo have written a clear, concise, step-by-step manual that offers plenty of truly useful tips yet never feels confusing. The authors don’t just tell us what to do to succeed on the Internet they show us how to do it.”
"The essential resource for building a global community of customers"
How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community.
Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online.
It also offers tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.